New Snus Products: What Matters in the Range Now

In short: The current new arrivals in snus and nicotine pouches are dominated by tobacco-free All White pouches in Slim and Mini format, fruit flavours even at high strengths and new lines from well-known brands such as Pablo Silver. What matters most when choosing is the amount of nicotine per pouch, the format and the flavour.

New flavours are added to the Snustrend range all the time. In this overview, we show you the most important new products of recent months, the trends behind them, what to look out for when choosing and what applies legally in Switzerland.

The most important new products at a glance

1. Pablo Silver: the mildest Pablo line

Pablo is best known for very strong nicotine pouches. With Pablo Silver, a much milder line has been available since October 2026: 10.15 mg nicotine per pouch (14.5 mg/g), tobacco-free, All White, Slim format. Eight flavours are available, from Blueberry Peach Ice and Grape Ice to Kiwi, Pear, Pineapple and Blue Raspberry, through to Peppermint and Spearmint. You can find all the details in the article Pablo Silver: the mild Pablo reviewed.

2. Pablo Exclusive: new fruit flavours in the extra-strong range

At the same time, Pablo has expanded the Exclusive line with new fruit flavours, such as Lemonade, Orange, Pink Lemonade and Tropical Punch. With around 30 mg nicotine per pouch, these flavours are intended exclusively for very experienced nicotine users.

3. KLINT Avalanche Mint 6 Ultra Strong Slim

KLINT Avalanche Mint is a tobacco-free Slim pouch with clear, cool mint. KLINT uses slim cans with 24 instead of 20 pouches. The "6 Ultra Strong" level is aimed at experienced users. You can find more flavours in the KLINT collection.

4. NOIS Blueberry Extreme Mini

NOIS Blueberry Extreme Mini brings a fruit flavour at a high strength level in a compact Mini format. The taste is dominated by dark, slightly tart blueberry. The brand offers Mini and Slim formats in several strengths, see NOIS.

5. ZYN: new flavours such as Violet Licorice and Black Cherry

New at ZYN are, among others, ZYN Violet Licorice with a bold liquorice note in Slim format and ZYN Black Cherry as a Mini variant with 3 mg. ZYN offers several strength levels for many flavours.

New products compared

You can find the exact strength of each flavour on the respective product page.

What trends are behind the new products?

All White and Slim format dominate. Most new products are tobacco-free white pouches in Slim format. Slim pouches sit flatter under the lip and are barely noticeable in everyday life. Mini formats are even smaller and release correspondingly less nicotine.

Fruit flavours even at high strengths. For a long time, very strong pouches were almost exclusively mint flavours. Products like NOIS Blueberry Extreme or the new Pablo Exclusive flavours show that manufacturers are now also using fruit flavours at the top of the strength range.

Milder lines from well-known brands. With Pablo Silver, a brand known for very high strengths is launching a moderate line. If you like a brand's flavour but don't want the highest strength, you now have more choice.

Overall, it is more about optimisation than revolution: new flavours, different formats and additional strength levels within familiar product lines.

How do you find the right product?

The three most important criteria are nicotine strength, format and flavour.

Strength first. What counts is the amount of nicotine per pouch, not just the value per gram. Choose a strength that matches your previous nicotine use and do not start higher. Flavours with 20 mg or more per pouch are only intended for very experienced users. You can find an overview under Snus dosage: which strength (mg) suits me? and under The strongest nicotine pouches 2026.

Format to suit the situation. Slim for everyday use, Mini for maximum discretion, Large or Regular if you prefer a bigger pouch. We explain the differences in the article Snus formats explained: Mini, Slim and Large.

Flavour. Mint and citrus feel fresh, fruit flavours are usually sweeter, coffee and liquorice flavours more bitter. If you try a new flavour, it is best to stick to a familiar strength at first.

Warning signs when buying: no mg per pouch stated, unclear ingredients or no best-before date. Reputable sellers provide this information transparently.

What applies legally in Switzerland?

• Snus (tobacco for oral use) has been legal in Switzerland since 2019.
• Tobacco Products Act: since 1 October 2024, snus and nicotine pouches may only be sold to people aged 18 and over, including online.
• Tax: snus and nicotine pouches are subject to a tobacco tax of 10% of the retail price.
• Labelling: nicotine content and health warnings must be shown on the packaging.

If you travel abroad with nicotine pouches, you should know the rules in your destination country: in France, nicotine pouches have been banned since 1 April 2026, in Germany they are considered not marketable, and in Austria they may only be sold in tobacconists (Trafiken) since 1 April 2026. More on this in the article Snus when travelling: flights and customs.

How to test a new flavour

• Stick to a strength you already know, even if the flavour is new.
• Don't test several new flavours at the same time, as this distorts the impression.
• Don't drink right after putting the pouch in, so the flavour can develop.
• Don't keep the pouch in your mouth for more than an hour.
• Assess flavour and nicotine effect separately: what do you like, what don't you?

If you do not smoke and do not use nicotine, do not start.

What these new products mean

Above all, the new products bring more choice: fruit flavours at high strengths, milder lines from strong brands and more Slim and Mini variants. The underlying technology, on the other hand, hardly changes. If you like a proven brand, a new flavour from that same brand will often suit you better than a completely new brand.

Buy new products at Snustrend

At Snustrend you will find all the products presented here with clear information on strength and format. You can see the full selection in the Snus and nicotine pouches collection.

Note: Nicotine products are for adults aged 18 and over only. Nicotine is addictive.