Privacy policy

Privacy Policy

Principle and scope

This privacy notice refers to the processing of personal data in connection with visiting the websites at https://snustrend.com/. In order to use our websites and the associated online services or online applications (collectively referred to as "Services"), we process your personal data (hereinafter also referred to as "data"). Please note that this privacy notice does not apply to websites of other providers to which our website may link.
Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are specially protected by specific legal provisions. The term processing covers all operations in connection with your data, including collection, storage, use, disclosure, archiving or deletion. When processing data, we comply with the Swiss Federal Act on Data Protection (FADP), the corresponding implementing ordinance (DPO) and other applicable data protection laws (e.g. the European General Data Protection Regulation, GDPR), insofar as these are applicable.
Below we would like to explain which data we collect, for what purpose we use it and what rights you have in relation to your data. If you provide us with data about third parties, we assume that you are authorised to do so and that the data provided is correct. We therefore ask you to inform the third parties concerned about our processing of their data and to provide them with a copy of this privacy notice or the relevant product information. If we inform you of an updated version of these documents, please pass on these new versions as well.
Our employees are regularly trained in data protection matters and are bound by confidentiality. In addition, compliance with data protection regulations is monitored by our data protection office.

Controller and contact

The controller responsible for the processing of data described in this privacy policy is:
JL Consulting Group GmbH
Zürcherstrasse 84
8852 Altendorf
Switzerland

Data processed

We attach great importance to the protection of your personal data. When you use our website and Services, we primarily process the data necessary for use that you provide to us, as well as information we collect directly (see below).
When you use our website and Services, we collect metadata such as information about your browser (type and version), your device type (e.g. smartphone or tablet) and your IP address. We also collect access data, also known as log data. This includes the name of the website accessed, the date and time of access, the amount of data transferred, notification of successful retrieval, information about the operating system and details of the last website visited.
We only store and process further personal data if you provide it to us in the course of using Services and tools (e.g. the contact form). Further data protection information on specific tools can be found further below in this privacy policy, where applicable.

Purpose

We process your data exclusively for the purposes we communicated to you when collecting your data, as well as for other purposes compatible with these objectives. Further information on the basis of our data processing can be found further below in this privacy policy.

Processing of data

We process your data for various purposes in connection with communicating with you. This includes in particular answering enquiries, asserting your rights and contacting you in the event of queries. For this purpose we mainly use communication data and master data, as well as registration data relating to offers and services you use. This data may be stored for documentation purposes, training, quality assurance and follow-up enquiries.
We also process data for marketing purposes and to maintain customer relationships. We may send general or personalised information about our offering to our users, for example in the form of occasional contacts by email, post or telephone, as well as via other channels for which we have your contact information. You can refuse such contacts at any time or refuse or withdraw your consent to being contacted for advertising purposes. With your consent, we can tailor our online offering more specifically to the needs of our users.
We may also use your data for market research, to improve our online offering and our services and, where applicable, for product development.
Finally, we may also store and process your data for security reasons and for access control on our website.

Log files

We mainly use data to create server log files in order to carry out statistical analyses for the operation of the website, to ensure the security of IT systems and to optimise the website. For this we primarily use log data. The legal basis for this data processing is our legitimate interest in providing you with a secure and smooth user experience at all times. We also reserve the right to subsequently review the log data if there are specific indications of unlawful use.

Contact form

If you contact us via the contact form, we collect your contact details in order to process your enquiry and answer any follow-up questions. This data is transmitted in encrypted form.
If you have given us your email address or contacted us directly by email, we may also send you information by email relating to the handling of your concerns and questions.
The legal basis for processing your data is our legitimate interest in being able to handle your online enquiry efficiently and effectively. If the aim of the email contact is the conclusion of a contract, the data processing is based on the initiation of this contractual relationship.

reCAPTCHA

To ensure that the form(s) on our website are completed by a human and not by a bot, we use reCAPTCHA. reCAPTCHA is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google's privacy policy is available at the following URL: policies.google.com/privacy

On our websites you have the option of subscribing to our newsletter in order to be regularly informed about us and our offers and services. When you subscribe to the newsletter, your contact details from the input form are transmitted to us. By ordering the newsletter, you give us your consent and at the same time acknowledge our privacy notice.
The legal basis for processing your data is our legitimate interest in actively informing you with current information about us based on the interest you expressed by subscribing. You can withdraw your consent to receiving the newsletter for the future at any time. To do so, simply click on the corresponding link at the end of each newsletter sent.

Shopify

For our online shop we use the Shopify service of Shopify International Ltd., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. shopify.com is a cloud-based platform for creating, publishing and hosting e-commerce websites. Further information on Shopify's privacy policy can be found at the following link: https://www.shopify.com/legal/privacy.

Marketing

We may use your data to inform you from time to time about news, new products, services or other offers from us and, where applicable, our partners that may be of interest to you.
If you do not wish to consent to the use of your data for marketing purposes, you can inform us accordingly or refuse or withdraw your consent to receiving marketing information.

User accounts

We may create user accounts for users on our website.

Google Analytics

We may use Google Analytics and Google Tag Manager on our website. These are a web analytics service and a supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
Google Analytics uses cookies to analyse your use of our website. The usage data generated by the service is by default transferred to and stored on servers in a Google data centre. It is possible that additional personal data may be collected via Google Analytics and Google Tag Manager and that this data may be passed on by Google to third parties where required by law or where third parties process the data on Google's behalf. We ourselves do not pass on any personal data to Google without your consent.
The legal basis for processing your data is our legitimate interest in analysing user behaviour in order to optimise our offering. Further information on Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=en#topic=3441530

Google Maps

We may integrate map material and services from Google Maps on our website. When using our website in Switzerland or the European Economic Area (EEA), the map services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). When using our site in another country, the service is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Integrating Google Maps on our websites allows us, for example, to display an interactive map directly on our site, making it easier for you to locate addresses we publish.
When you use Google Maps, your IP address is communicated to Google. Google may link your data to your Google user account if you are logged in at that time. If you do not want such an association with your Google user account, you can log out of your Google account before using Google Maps.
The legal basis for processing your data is our legitimate interest in providing you with useful information, facilitating location-based search and automatically completing address data.
Further information on Google Maps can be found at the following link: blog.google/products/maps/

Social media plugins

We may integrate services from various social media on our website, which are normally recognisable by the corresponding company or network logos.
When you use these services, your IP address is communicated to their providers. The providers may use the IP address to link your data to your social media user account if you are logged in at that time. It is also possible that your IP address is stored by the providers even when you are logged out or do not have a corresponding social media account.
The legal basis for processing your data is our legitimate interest in providing you with attractive social media tools on our website.

Facebook Pixel

We may use the Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA), on our website.
The Facebook Pixel stores a tracking cookie in the user's browser, which allows us to track your behaviour during your visit to our website. In addition, interest-based advertisements (Facebook Retargeting) can be displayed and user profiles (profiling) can be created. If you have a Facebook account and do not want the described data to be collected and transferred to Facebook, you can deactivate this function at the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen
The legal basis for processing your data is our legitimate interest in analysing user behaviour in order to optimise our offering and, where appropriate, to better tailor our advertising to our users. Further information on the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.

TikTok Pixel

We may use the tracking pixel of the social network TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom) on our website.
The TikTok Pixel allows us to track your behaviour during your visit to our website. The usage data generated by the service is by default transferred to and stored on servers in a TikTok data centre and allows us to optimise our offering and your user experience on this basis. The data may also be used for personalised advertisements via the TikTok advertising network and other targeting measures.
The legal basis for processing your data is our legitimate interest in analysing user behaviour in order to optimise our offering and, where appropriate, to better tailor our advertising to our users. Further information on the TikTok Pixel can be found at the following link: tiktok.com/legal/privacy-policy?lang=en

X integration (formerly Twitter)

We may use services from X (formerly Twitter Inc.) (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) on our website.
The X services allow you to share a post or a page of our website on X or to follow us on X. Using this service on our website results in your IP address being communicated to X. X may link your data to your social media user account if you are logged in at that time.
The legal basis for processing your data is our legitimate interest in offering you X functions directly within our website. Further information can be found in X's privacy policy at the following link: twitter.com/privacy

YouTube

We may use services from YouTube, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), operated by its subsidiary Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), on our website.
YouTube is a service for storing, distributing, rating and commenting on video clips free of charge. We embed the clips directly into our website. Using this service on our website results in your IP address being communicated to YouTube. YouTube may link your data to your Google user account if you are logged in at that time. If you do not want such an association with your Google user account, please log out of your Google account or adjust the settings in your Google account under "Data & privacy" – "Data from apps and services you use". It is also possible that your IP address is stored by the provider even when you are logged out or do not have a Google account, and used for profiling purposes.
The legal basis for processing your data is our legitimate interest in offering you video material in an optimised version directly within the content of our website. Further information can be found at the following link: https://www.youtube.com/intl/en/howyoutubeworks/user-settings/privacy/

We may use the LinkedIn Pixel of LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland) on our website.
The LinkedIn Pixel allows us to track your behaviour during your visit to our website. The usage data generated by the service is by default transferred to and stored on servers in a LinkedIn data centre and allows us to optimise our offering and your user experience on this basis. The information collected by LinkedIn may be used to measure the effectiveness of advertisements and to display LinkedIn advertising. LinkedIn may link your data to your LinkedIn user account if you are logged in at that time. If you do not want LinkedIn to collect data, you can adjust the settings in your LinkedIn account at the following link: https://www.linkedin.com/psettings/.
The legal basis for processing your data is our legitimate interest in analysing user behaviour in order to optimise our offering. Further information can be found at the following link: linkedin.com/legal/privacy-policy

Your rights

Subject to the applicable data protection law and under certain conditions, you have the following rights:
Right of access: You can request information from us as to whether we process your personal data and, if so, which data.
Right to rectification: You can request that we correct incorrect data or complete incomplete data.
Right to erasure: You can request the deletion of your data. Please note, however, that certain legal provisions or legitimate interests may limit our obligation to delete.
Right to data portability: Under certain conditions, you can request that we provide you with the data you have provided in a structured, commonly used and machine-readable format.
Right to withdraw consent: If the data processing is based on your consent, you can withdraw this consent at any time. Please note that withdrawal does not affect the lawfulness of the data processing carried out before the withdrawal.
Right to object: Under certain circumstances you have the right to object to the processing of your data, in particular for direct marketing purposes or for legitimate interests.
Right to lodge a complaint: If you do not agree with how we handle your data, you have the right to contact our data protection officer or the competent data protection supervisory authority at edoeb.admin.ch.
Please note that these rights are subject to legal requirements and that exceptions and restrictions may apply. To exercise your rights, you can contact us in writing or by email at the address below.
JL Consulting Group GmbH
Zürcherstrasse 84
8852 Altendorf
Switzerland

SSL

Due to the technical structure of the internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send us your personal data, you always do so at your own risk.
To ensure the protection of your transmitted data, we use encryption mechanisms in accordance with current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission on the internet and is supported by most browsers. It uses the public key method, in which data is encrypted with a publicly accessible key and can only be decrypted again with a specific private key. Most browsers indicate whether a connection is secure by displaying a key or padlock symbol.
We take various technical and organisational security precautions to ensure the protection of your data within our system. Nevertheless, we would like to point out that despite these measures there is a risk of data loss, unauthorised access to or manipulation of data by third parties. Please also note that certain network sections and your computer lie outside the security area we can control. As a user, you are responsible for informing yourself about the necessary security precautions and taking the necessary measures within your sphere of influence. Any liability on our part for damage you suffer as a result of data loss or manipulation is excluded in principle.

Data retention

We only store your data for as long as is necessary for the purposes stated by us or as we are legally or contractually obliged to. Data that is no longer necessary for the stated purposes, including in the future, is deleted or alternatively anonymised as part of our regular data maintenance.

Update

This privacy notice does not form part of any contract and may be amended by us at any time. The version published here applies in each case.

Last updated on 8 September 2025