How much does snus cost? Price per pouch, per day and per month in Switzerland

Updated: 26 October 2026 · Snustrend editorial team · Reading time approx. 6 minutes

"How much does snus actually cost?" is a simple question – but the answer depends on three things: the price of the can, the number of pouches in the can and how many pouches you use per day. In this guide, we work it out properly with real Swiss prices (as of October 2026): per pouch, per day, per month and per year. You will also learn how much tax is in a can and how volume discounts, shipping costs and bulk packs change the price per pouch.

How much does a can of snus cost in Switzerland?

In Switzerland, most cans of snus (with tobacco) and nicotine pouches (tobacco-free) cost between CHF 5 and CHF 7. Special and import editions cost more, bulk packs less. In its report on the tobacco market of 19 December 2025, the Federal Council cites as examples a can of Siberia Red (16 g) and a can of VELO Crispy Peppermint (14.2 g), each with a retail price of CHF 5.20.

A can usually contains 20 pouches. Some products have fewer or more portions – the exact number is always printed on the can. The price per pouch follows a simple formula:

Price per pouch = can price ÷ number of pouches

Here is how this works out for well-known products in the Snustrend range (single-can price, as of 26.10.2026, calculated with 20 pouches per can):

Product	Type	Price per can	Price per pouch
Siberia Red White Dry Slim	Snus (tobacco)	CHF 5.40	approx. 27 Rp.
Odens Cold Extreme White Dry Slim	Snus (tobacco)	CHF 5.50	approx. 28 Rp.
VELO Freezing Peppermint	Nicotine pouch	CHF 5.40 (currently on sale for 4.95)	approx. 27 Rp. (sale approx. 25 Rp.)
ZYN Cool Mint Strong Slim	Nicotine pouch	CHF 6.90	approx. 35 Rp.
Skruf Superwhite No. 52 Fresh Mint	Nicotine pouch	CHF 6.90	approx. 35 Rp.
VELO Icy Berries (Swiss Edition)	Nicotine pouch	CHF 9.90	approx. 50 Rp.
Siberia Red White Dry 500 g	Snus (bulk pack)	CHF 129.00	approx. 21 Rp. (calculated approx. 625 pouches of 0.8 g)

Important: the price per pouch tells you nothing about strength. A cheap pouch with 28 mg of nicotine is not "better value" than an expensive one with 6 mg – it is simply much stronger. Our guide Snus dosage: which strength is right for me? explains how many mg suit you.

How much does snus cost per day and per month?

For daily and monthly costs, what matters most is how many pouches you use. There is no official average figure for Switzerland. We therefore calculate with different quantities and four typical prices per pouch (month = 30 days, year = 365 days, values rounded):

Pouches per day	21 Rp./pouch (bulk pack)	27 Rp./pouch (can CHF 5.40)	35 Rp./pouch (can CHF 6.90)	50 Rp./pouch (can CHF 9.90)
3	CHF 0.62 / day CHF 19 / month	CHF 0.81 / day CHF 24 / month	CHF 1.04 / day CHF 31 / month	CHF 1.49 / day CHF 45 / month
5	CHF 1.03 / day CHF 31 / month	CHF 1.35 / day CHF 41 / month	CHF 1.73 / day CHF 52 / month	CHF 2.48 / day CHF 74 / month
10	CHF 2.06 / day CHF 62 / month	CHF 2.70 / day CHF 81 / month	CHF 3.45 / day CHF 104 / month	CHF 4.95 / day CHF 149 / month
15	CHF 3.10 / day CHF 93 / month	CHF 4.05 / day CHF 122 / month	CHF 5.18 / day CHF 155 / month	CHF 7.43 / day CHF 223 / month
20 (1 can)	CHF 4.13 / day CHF 124 / month	CHF 5.40 / day CHF 162 / month	CHF 6.90 / day CHF 207 / month	CHF 9.90 / day CHF 297 / month

Over a year, this means: 10 pouches a day at 27 centimes cost around CHF 990 per year, at 35 centimes around CHF 1'260. If you use a whole can every day, you end up at CHF 2'000 to 2'500 per year.

The calculation also shows that the biggest lever is not the brand but the quantity. Fewer pouches per day cut costs more than any discount – and also mean less nicotine.

How much tax is in a can of snus?

In Switzerland, snus and tobacco-free nicotine pouches are taxed like chewing tobacco and snuff. The tobacco tax is 10% of the retail price (FOCBS tobacco tax information sheet, as of 01.03.2026; Federal Council report of 19.12.2025). There is no tax based on weight or nicotine content. On top of that comes VAT of 8.1%, which is already included in the shelf price.

Can price	Tobacco tax (10%)	Tax per pouch (20 pouches)
CHF 5.20	CHF 0.52	approx. 2.6 Rp.
CHF 5.40	CHF 0.54	approx. 2.7 Rp.
CHF 6.90	CHF 0.69	approx. 3.5 Rp.

According to the Federal Council, the taxed quantity of snus and nicotine pouches rose from around 80'000 kg in 2015 to around 455'000 kg in 2024. There are motions in Parliament to tax these products more heavily. As of October 2026, the 10% rate still applies. If this changes, we will update this article.

For comparison with e-cigarettes: since October 2024, they have been taxed per millilitre of liquid – you can find the calculation in Vape tax in Switzerland: what 1 ml costs.

Is snus with tobacco more expensive than nicotine pouches?

Not as a rule. Both product groups sit in the same price band of about CHF 5 to 7 per can and are taxed the same way. Differences come mainly from brand, edition and format:

• Brand and edition: special editions such as the VELO Swiss Edition cost considerably more than the standard products of the same brand.
• Format: Mini, Slim and Large pouches often cost the same per can but contain different amounts of filling and nicotine. More on this in the guide Snus formats: Mini, Slim and Large.
• Nicotine-free pouches: they cost about as much per can as nicotine pouches, for example nicotine-free pouches from Zeronito from CHF 5.70.

You can find a direct price comparison of the two biggest pouch brands in ZYN vs. VELO: strength, flavour and price per pouch.

How can you lower the price per pouch?

Three factors change the real price per pouch: volume discounts, shipping costs and bulk packs. At Snustrend (as of October 2026), the following tiers apply to the brands VELO, Siberia, Odens, Pablo, Cuba, Kurwa, Iceberg, ZYN, XQS and Edel: −3% from 10 cans, −5% from 30 cans, −10% from 60 cans. Economy shipping costs CHF 8.90, or CHF 4.90 from an order value of CHF 60.

Order (can CHF 5.40)	Discount	Shipping	Total	Price per pouch incl. shipping
1 can	–	CHF 8.90	CHF 14.30	approx. 72 Rp.
10 cans	−3%	CHF 8.90	CHF 61.28	approx. 31 Rp.
12 cans	−3%	CHF 4.90	CHF 67.76	approx. 28 Rp.
60 cans	−10%	CHF 4.90	CHF 296.50	approx. 25 Rp.
Siberia 500 g bulk pack	–	CHF 4.90	CHF 133.90	approx. 21 Rp. (calculated 625 pouches)

For a single can, shipping makes up more than half of the price. Also interesting: 12 cans are cheaper per pouch than 10 cans, because the basket goes over CHF 60 and shipping drops to CHF 4.90. By weight, the 500 g bulk packs are around 23% cheaper than the same amount in single cans (Siberia Red White Dry: CHF 0.258 instead of 0.338 per gram).

Stocking up only pays off, however, if you store your supply properly and use it up within its shelf life. Do not buy more than you actually need.

Frequently asked questions (FAQ)

How much does a can of snus cost in Switzerland?

Most cans of snus and nicotine pouches cost between CHF 5 and CHF 7. Special editions cost up to around CHF 10; bulk packs are cheaper per pouch.

How many pouches are in a can of snus?

Usually 20 pouches. Some products have fewer or more portions; the exact number is printed on the can.

How much does a single snus pouch cost?

With a can price of CHF 5.40 and 20 pouches, one pouch costs 27 centimes. At CHF 6.90 it is around 35 centimes, and around 21 centimes with bulk packs.

How much does snus cost per month?

At 10 pouches a day and 27 centimes per pouch, around CHF 81 per month. At 5 pouches a day it is around CHF 41, at 15 pouches around CHF 122.

How high is the tax on snus in Switzerland?

Snus and nicotine pouches are taxed at 10% of the retail price (the rate for chewing tobacco and snuff), plus 8.1% VAT. For a can at CHF 5.40, that is 54 centimes of tobacco tax.

Is snus with tobacco more expensive than nicotine pouches?

No, not as a rule. Both usually cost CHF 5 to 7 per can and are taxed the same way. The price depends mainly on brand, edition and order quantity.

Sources

• Federal Council: Overview of the tobacco and tobacco substitute market, report in response to postulates 23.3588 and 24.4229 (19.12.2025) (in German)
• FOCBS (BAZG): Tobacco tax information sheet (as of 01.03.2026) (in German)
• FOPH (BAG): Information letter on snus (June 2019) (in German)
• Wikipedia: Snus (portion sizes and cans) (in German)
• Prices, discount tiers and shipping costs: Snustrend shop, as of 26.10.2026 (prices may change)

Note: all prices are single-item prices in the Snustrend shop as of 26.10.2026 and may change; calculations rounded. This article is not tax or legal advice. Nicotine products are for adults aged 18 and over only. Nicotine is addictive.

Discover now: Snus & nicotine pouches · VELO · Siberia · ZYN · Snus Box 500 g