"Nicotine-free snus" is a category of tobacco products specifically designed for consumers who prefer to enjoy snus without ingesting nicotine.
Nicotine-free snus offers an alternative for people who want to enjoy the ritual of snus consumption but want to avoid nicotine. These products instead contain plant-based fibers, flavors and often various additives to provide a similar mouthfeel and taste experience to traditional snus.
The nicotine-free variants can have different flavors and strengths to suit individual consumer preferences. This category is particularly aimed at people who appreciate the social aspect of snus consumption without taking the health risks associated with nicotine.