How to use nicotine pouches: a beginner’s guide

All-White nicotine pouches are tobacco-free nicotine pouches that are placed under the lip. Using them is simple – but it is still worth knowing how to position the pouch correctly, how long to keep it under your lip and how to tell when a product is too strong. This guide is aimed at adults who already use nicotine. If you do not smoke or use nicotine, do not start.

Here we explain step by step how to use them correctly, how to dispose of them and what to look out for when choosing your first product.

Step-by-step guide: how to use nicotine pouches

Take out a pouch: Open the can and take out a single pouch.
Place it under your lip: Position the pouch between your upper lip and gum. Under the upper lip it sits firmly and is barely noticeable.
Feel the tingle: After one to two minutes you will usually feel a slight tingling or warming sensation. This shows that the nicotine and flavour are being released.
Leave it in: Depending on the product, keep the pouch under your lip for about 20 to 45 minutes. There is no need to chew or suck it.
Dispose of it properly: Take the pouch out and put it in the general waste. Many cans have a compartment in the lid for used pouches (catch lid). Never throw used pouches on the ground.

Important tips for getting started

Do’s	Don’ts
Choose a low strength if you are only used to a little nicotine.	Never chew, swallow or bite the pouch.
Place the pouch under your upper lip for a discreet fit.	Do not use several pouches at once.
Store the cans cool and dry to keep them fresh.	Do not reuse used pouches.
Keep the cans out of reach of children and pets.	Do not use one pouch straight after another.

How can you tell a pouch is too strong?

A strong burning sensation, dizziness, palpitations, nausea or a cold sweat are typical signs of too much nicotine. If this happens, take the pouch out immediately, drink some water and take a break. Next time, choose a lower strength or keep the pouch in for a shorter time.

If a pouch is swallowed by accident – especially by a child – contact Tox Info Suisse immediately on 145. In an emergency, call 144.

Our guide Nicotine pouch strength explained shows you how to read the mg figures on the can correctly. You will find further guidance in Snus dosage: which strength suits you?.

How to find your first variety

When placing your first order, pay particular attention to three features:

Strength: What matters is the figure in mg per pouch, not terms such as “Strong” or “Extra Strong”. If you are only used to a little nicotine, choose a low strength.
Format: The slim format offers a good balance between comfort and flavour. The mini format is smaller and barely visible under the lip. Find out more in our article on snus formats.
Flavour: Mint and menthol varieties feel fresh and cooling, while berry or citrus flavours are fruitier and slightly sweeter.

Well-known All-White brands include VELO and ZYN. You will find a direct comparison of the two in ZYN vs. VELO.

Nicotine pouch or snus – what is the difference?

Classic snus contains tobacco, whereas All-White nicotine pouches contain no tobacco but nicotine, plant fibres and flavourings. Both are used under the lip in the same way. Both contain nicotine, and nicotine is addictive. In Switzerland, both may only be sold to persons aged 18 and over.