2024 review: top 10 snus & nicotine pouches

At the end of 2024 we looked at our sales figures: which snus and nicotine pouch products were most popular with our customers in 2024? Here is the top 10 of the year. This review is an archive article: the range has changed since then and some products are no longer available. Where possible, we link to the current variant or to the relevant brand collection.

The top 10 snus and nicotine pouches of 2024

1. Siberia White Dry Slim

The number one of 2024. This very strong snus from GN Tobacco is known for its high nicotine content and intense, cool mint flavour. The slim format sits discreetly under the lip. Siberia White Dry Slim is intended only for experienced snus users.

Currently in our range: Siberia Red White Dry Slim as well as other varieties in the Siberia collection.

2. VELO Mighty Peppermint Max

A very strong, tobacco-free nicotine pouch from VELO with a long-lasting, fresh peppermint flavour. It was aimed at experienced users looking for a powerful pouch.

This variety is no longer available. Current VELO varieties can be found in the VELO collection.

3. VELO Crispy Peppermint

Another VELO bestseller. This nicotine pouch combines sweet and cool peppermint and leaves a pleasant tingling sensation. Its medium strength made it a popular choice for regular users.

Still available: VELO Crispy Peppermint.

4. VELO Icy Berries

Fruity and fresh: ripe, sweet-sour berries meet a hint of menthol. In 2024, VELO Icy Berries was the most popular fruity alternative to classic mint flavours.

Currently in our range: VELO Icy Berries (Swiss Edition).

5. VELO Mighty Peppermint

The classic Mighty Peppermint variant: slightly less strong than the Max version, but still a powerful pouch with an intense peppermint flavour.

This variety is no longer available. You will find alternatives in the VELO collection.

6. Siberia White Dry

The original version in regular portion format and a classic among very strong snus, known for its intense mint flavour. Only for very experienced users.

Current Siberia varieties can be found in the Siberia collection.

7. VELO Witty Spearmint

A fresh nicotine pouch with the classic taste of spearmint and a rather mild strength, ideal for anyone who wanted a subtle pouch.

This variety is no longer available. VELO mint varieties can be found in the VELO collection.

8. Pablo Red

A strong nicotine pouch from Pablo with a cool, slightly sweet flavour and a subtle spiciness in the background. Intended for experienced users.

This variety is no longer available. The current Pablo range can be found in the Pablo collection.

9. VELO Freeze Max

One of the strongest VELO variants, with an intense, icy menthol flavour. Only for experienced users accustomed to very strong pouches.

This variety is no longer available. Strong alternatives are covered in our overview of the strongest nicotine pouches 2026.

10. Pablo Ice Cold

The top 10 was rounded off by another very strong Pablo pouch: Ice Cold stands out with a high nicotine content and an icy menthol flavour. Only for experienced users.

Still available: Pablo X-Ice Cold.

What the top 10 shows

In 2024, strong varieties with mint and menthol flavours dominated, led by Siberia, VELO and Pablo. Important: these products have a high nicotine content and are not meant for beginners. To find out which strength suits you, see our guide Snus dosage and strength in mg. A direct comparison of two popular brands can be found in the article ZYN vs VELO.