Iceberg Snus: Varieties, Strength (mg) & Origin

As of October 5, 2026 · Snustrend Editorial Team · Reading time approx. 6 minutes

In short: Iceberg is a Polish brand of tobacco-free nicotine pouches in slim format with 20 pouches per can. The Iceberg varieties at Snustrend (Emerald, Grape, Grape Gum) contain 40 mg of nicotine per pouch, making them extra strong. Labels like "150 mg" on Iceberg cans refer to mg per gram or a strength level – not the amount per pouch.

“Iceberg Snus” is one of the most sought-after pouch brands in Switzerland. At the same time, there are very different strength claims circulating online: sometimes 13 mg, sometimes 40 mg, sometimes “150 mg”. In this guide, you will learn where Iceberg comes from, what lines and strengths are available, how to read the numbers on the can correctly, and how Iceberg compares to other strong brands.

What is Iceberg Snus and where does the brand come from?

Iceberg is a relatively young brand from Poland. According to the specialist retailer Northerner, it was founded in 2019. Iceberg does not produce classic tobacco snus, but tobacco-free nicotine pouches (All White): The white pouches contain plant-based fillers, water, salt, flavors, and nicotine.

Three things are typical for Iceberg:

Slim format: narrow, long pouches that sit under the upper lip.
20 pouches per can – this is standard for Iceberg.
Very large selection of flavors: According to the trade, the range includes over 40 varieties, from mint to berries to gum and energy flavors.

Colloquially, Iceberg is often referred to as “snus.” Strictly speaking, snus is a tobacco product from Sweden – Iceberg belongs to the category of nicotine pouches. You can read more about the differences in our guide to snus and nicotine pouches.

How strong is Iceberg Snus?

The Iceberg varieties at Snustrend contain 40 mg of nicotine per pouch. This is about ten times as much as a typical mini pouch with 4 mg and falls into the “extra strong” category.

However, Iceberg produces several strength levels for different markets. Depending on the country and retailer, you will find different specifications. The following overview summarizes the values mentioned by specialist retailers:

Iceberg Level (Retailer Designation)	Specification per Gram	Specification per Pouch	Classification
Iceberg for markets with upper limits (e.g., UK/EU retailers)	20 mg/g	approx. 12–13 mg	strong
Iceberg Extreme / Extra Strong	50 mg/g	approx. 35–40 mg	extra strong
Iceberg at Snustrend (Emerald, Grape, Grape Gum)	–	40 mg	extra strong
Iceberg with “150 mg” label	150 mg/g (manufacturer level)	varies significantly by source	not in the range

Source: Information from specialist retailers (including Northerner, Alternix, Dare Pouch). The values per pouch vary by retailer; the information on the can or product page is always decisive.

What do “50 mg”, “150 mg”, or “mg/g” mean on the can?

For pouches, there are two different specifications that are often confused:

mg/g (milligrams per gram): how much nicotine is in one gram of pouch content.
mg per pouch: how much nicotine a single pouch contains. This number is crucial for you.

A slim pouch usually weighs significantly less than a gram. Therefore, the value per pouch is lower than the value per gram. Example: 50 mg/g × about 0.7–0.8 g pouch weight results in about 35–40 mg per pouch. Numbers like “150 mg” on an Iceberg can are therefore not the amount per pouch. A detailed explanation and all brands in comparison can be found in the Snus Strength Table.

What Iceberg varieties are available at Snustrend?

In our Iceberg collection, we currently offer three varieties – all tobacco-free, all with 40 mg per pouch:

Variety	Flavor	Nicotine per Pouch	Type
Iceberg Emerald	green apple and lime, sour-fresh	40 mg	All White, Slim
Iceberg Grape	sweet, juicy grape	40 mg	All White, Slim
Iceberg Grape Gum	grape with a gum note	40 mg	All White, Slim

Globally, the Iceberg range is roughly divided into four flavor families: Mint (e.g., Cool Mint, Black Mint), Fruit (e.g., Watermelon, Cherry, Dragon Fruit), Gum/Sweet (e.g., Bubblegum, Raspberry Gum), and Energy/Cola. Which varieties are available in Switzerland depends on the shipments. You can also find a flavor overview in our article The 10 Best Iceberg Flavors You Must Try.

How strong is Iceberg compared to other brands?

With 40 mg per pouch, Iceberg is among the top group of extra strong pouches. Here’s how Iceberg ranks in the Snustrend range:

Brand / Line	Origin	Nicotine per Pouch	Level
Cuba Black	Poland	43 mg (66 mg/g)	extra strong
Kurwa Max	Hungary	43 mg	extra strong
Iceberg	Poland	40 mg	extra strong
Siberia Red White Dry	Sweden	approx. 34 mg (43 mg/g, large pouch)	extra strong
Pablo Exclusive	Denmark	approx. 30 mg (50 mg/g)	extra strong
Pablo Silver	Denmark	approx. 10 mg (14.5 mg/g)	normal
VELO Mini	Sweden	approx. 4 mg	mild

Information according to manufacturer and product data. The complete ranking can be found in the article The Strongest Nicotine Pouches 2026.

Who is Iceberg suitable for?

Iceberg with 40 mg is intended exclusively for very experienced adult users who are already accustomed to high nicotine amounts. Those using pouches for the first time or who are used to strengths below 10 mg should not start with Iceberg. Milder alternatives can be found at VELO, ZYN, or Pablo Silver. A direct comparison of the two major beginner brands can be read in ZYN vs. VELO.

Important: A higher number does not mean “better,” but simply more nicotine. Nicotine is addictive – choose the strength consciously.

Is Iceberg legal in Switzerland?

Yes. Tobacco-free nicotine pouches may be sold in Switzerland. Since October 1, 2024, a nationwide ban on sales to persons under 18 years of age applies under the Tobacco Products Act (TabPG), which also includes nicotine pouches. Currently, there is no legal upper limit for nicotine content per pouch in Switzerland. Therefore, you will also find strengths here that are not available in some other countries – for example, in France, where nicotine pouches have been banned since April 2026. Snustrend only sells nicotine products to persons aged 18 and over.

Frequently Asked Questions (FAQ)

How much nicotine does an Iceberg pouch contain?

The Iceberg varieties at Snustrend (Emerald, Grape, Grape Gum) contain 40 mg of nicotine per pouch. Other Iceberg lines abroad have significantly less, around 12–13 mg per pouch.

Where does Iceberg Snus come from?

Iceberg is a Polish brand of tobacco-free nicotine pouches. According to the trade, it was founded in 2019.

What does “150 mg” mean for Iceberg?

“150 mg” is a specification per gram or a strength level from the manufacturer – not the nicotine amount per pouch. The value per pouch on the can or product page is always decisive.

How many pouches are in an Iceberg can?

An Iceberg can typically contains 20 slim pouches.

Does Iceberg contain tobacco?

No. Iceberg is a tobacco-free All-White product with plant-based fillers, flavors, and nicotine.

Is Iceberg stronger than Siberia?

Per pouch yes: Iceberg at Snustrend has 40 mg per pouch, Siberia Red White Dry has about 34 mg in the large pouch. However, per gram, Siberia with 43 mg/g is in a similar league.

Sources

Note: All strength specifications come from manufacturer and retailer data and may vary depending on batch and market. Nicotine products are only for adults aged 18 and over. Nicotine is addictive.

Discover now: Iceberg Nicotine Pouches at Snustrend