Iceberg Snus: all flavours, strengths and origin

Updated: 26 October 2026 · Snustrend editorial team · Reading time approx. 6 minutes

"Iceberg Snus" is one of the most searched pouch brands in Switzerland. At the same time, very different strength figures circulate online: sometimes 13 mg, sometimes 40 mg, sometimes "150 mg". In this guide you'll learn where Iceberg comes from, which lines and strengths exist, how to read the numbers on the can correctly and how Iceberg compares with other strong brands.

What is Iceberg Snus and where does the brand come from?

Iceberg is a relatively young brand from Poland; according to retailer information, it was founded in 2019. Iceberg doesn't make classic tobacco snus but tobacco-free nicotine pouches (All White): the white pouches contain plant fibres, water, salt, flavourings and nicotine.

Three things are typical of Iceberg:

• Slim format: narrow, long pouches that sit under the upper lip.
• 20 pouches per can – standard for Iceberg.
• Huge flavour range: internationally, the range includes more than 40 flavours, from mint and berries to bubblegum and energy flavours.

Colloquially, Iceberg is often called "snus". Strictly speaking, snus is a Swedish tobacco product – Iceberg belongs to the nicotine pouch category. Read more about the differences in our guide to snus and nicotine pouches.

How strong is Iceberg Snus?

The Iceberg flavours at Snustrend contain 40 mg of nicotine per pouch. That's around ten times as much as a typical 4 mg mini pouch and falls into the "extra strong" category.

However, Iceberg produces several strength levels for different markets. Depending on country and retailer, you'll therefore find different figures. The following overview summarises the common values:

Iceberg level (retailer name)	Per gram	Per pouch	Category
Iceberg for markets with a cap (e.g. UK/EU)	20 mg/g	approx. 12–13 mg	strong
Iceberg Extreme / Extra Strong	50 mg/g	approx. 35–40 mg	extra strong
Iceberg at Snustrend (Emerald, Grape, Grape Gum)	–	40 mg	extra strong
Iceberg with "150 mg" print	150 mg/g (manufacturer level)	varies widely by source	not in our range

Source: manufacturer and retailer information. Per-pouch values vary by retailer; the figure on the can or product page always applies.

What do "50 mg", "150 mg" or "mg/g" on the can mean?

With pouches there are two different figures that are often confused:

• mg/g (milligrams per gram): how much nicotine there is in one gram of pouch content.
• mg per pouch: how much nicotine a single pouch contains. This is the figure that matters to you.

A slim pouch usually weighs well under one gram, so the per-pouch value is lower than the per-gram value. Example: 50 mg/g × around 0.7–0.8 g pouch weight gives about 35–40 mg per pouch. Numbers like "150 mg" on an Iceberg can are therefore not an amount per pouch. A detailed explanation and all brands compared can be found in the snus strength table and in the article snus dosage: which strength suits you?.

Which Iceberg flavours does Snustrend stock?

In our Iceberg collection we currently stock three flavours – all tobacco-free, all with 40 mg per pouch:

Flavour	Taste	Nicotine per pouch	Type
Iceberg Emerald	green apple and lime, tangy and fresh	40 mg	All White, Slim
Iceberg Grape	sweet, juicy grape	40 mg	All White, Slim
Iceberg Grape Gum	grape with a bubblegum note	40 mg	All White, Slim

Worldwide, the Iceberg range splits roughly into four flavour families: mint (e.g. Cool Mint, Black Mint), fruit (e.g. Watermelon, Cherry, Dragon Fruit), gum/sweet (e.g. Bubblegum, Raspberry Gum) and energy/cola. Which flavours are available in Switzerland depends on deliveries. You'll also find a flavour overview in our article the 10 best Iceberg flavours.

How strong is Iceberg compared with other brands?

At 40 mg per pouch, Iceberg is among the leading extra-strong pouches. Here's how Iceberg ranks within the Snustrend range:

Brand / line	Origin	Nicotine per pouch	Level
Cuba Black	Poland	43 mg (66 mg/g)	extra strong
Kurwa Max	Hungary	43 mg	extra strong
Iceberg	Poland	40 mg	extra strong
Siberia Red White Dry	Sweden	approx. 34 mg (43 mg/g, large pouch)	extra strong
Pablo Exclusive	Denmark	approx. 30 mg (50 mg/g)	extra strong
Pablo Silver	Denmark	approx. 10 mg (14.5 mg/g)	normal
VELO Mini	Sweden	approx. 4 mg	mild

Figures according to manufacturer and product data. The complete ranking is in the article the strongest nicotine pouches 2026.

Who is Iceberg suitable for?

Iceberg at 40 mg is intended exclusively for very experienced adult users who are already used to high amounts of nicotine. If you're using pouches for the first time or are used to strengths below 10 mg, don't start with Iceberg. Milder alternatives are available from VELO, ZYN or Pablo Silver. A direct comparison of the two big brands is in ZYN vs. VELO.

Important: a higher number doesn't mean "better", just more nicotine. Nicotine is addictive – choose your strength consciously. If you don't smoke or use nicotine, don't start.

Is Iceberg legal in Switzerland?

Yes. Tobacco-free nicotine pouches may be sold in Switzerland. Since 1 October 2024, the Tobacco Products Act (TabPG) has banned sales to people under 18 throughout Switzerland, including nicotine pouches. Snus and nicotine pouches are also subject to a tobacco tax of 10% of the retail price. There is currently no legal cap on nicotine content per pouch in Switzerland. That's why you'll find strengths here that aren't available in some other countries – for example France, where nicotine pouches have been banned since 1 April 2026. Snustrend only supplies nicotine products to people aged 18 and over.

Frequently asked questions (FAQ)

How much nicotine does an Iceberg pouch contain?

The Iceberg flavours at Snustrend (Emerald, Grape, Grape Gum) contain 40 mg of nicotine per pouch. Other Iceberg lines abroad sometimes contain considerably less, around 12–13 mg per pouch.

Where does Iceberg Snus come from?

Iceberg is a Polish brand of tobacco-free nicotine pouches. According to retailers, it was founded in 2019.

What does "150 mg" mean for Iceberg?

"150 mg" is a per-gram figure or a manufacturer strength level – not the amount of nicotine per pouch. What matters is always the per-pouch value on the can or product page.

How many pouches are in an Iceberg can?

An Iceberg can usually contains 20 slim pouches.

Does Iceberg contain tobacco?

No. Iceberg is a tobacco-free All White product with plant fibres, flavourings and nicotine.

Is Iceberg stronger than Siberia?

Per pouch, yes: Iceberg at Snustrend has 40 mg per pouch, Siberia Red White Dry around 34 mg in the large pouch. Per gram, however, Siberia at 43 mg/g is in a similar league.

Sources

• Federal Council: the new Tobacco Products Act applies from October (2024) (in German)
• FOPH: Tobacco Products Act (in German)
• blue News: no nicotine cap for pouches in Switzerland (in German)

Discover now: Iceberg nicotine pouches at Snustrend

Note: all strength figures come from manufacturer and retailer data and may vary by batch and market. Nicotine products are for adults aged 18 and over only. Nicotine is addictive.