What is Pöschl tobacco?

Foundation and beginnings (1902-1930s)

Pöschl Tabak was founded in 1902 by Alois Pöschl in Landshut, Lower Bavaria. Originally starting out as a one-man business, Alois Pöschl specialized in the production of snuff at an early stage. With his commitment and a special feel for quality and tradition, he laid the foundations for the company, which today operates worldwide.

Expansion and growth (1930s-1970s)

After the First World War and in the 1930s, the company grew continuously and expanded its product range. The factory was modernized and expanded to meet the increasing demand for Pöschl products. In the post-war years, Pöschl began to introduce new types of tobacco and diversified into other areas of tobacco production.
Internationalization and modernization (1980s-2000s)
In the 1980s, Pöschl continued its expansion abroad. The products were sold in more and more countries, and Pöschl Tabak became the largest snuff manufacturer in the world. Internationalization brought with it new challenges and opportunities, which the company was able to successfully exploit. During this time, Pöschl also began modernizing its production facilities and investing in research and development in order to constantly improve the quality and variety of its products.

Current position and vision

Today, Pöschl Tabak is synonymous with quality and variety in the tobacco industry. The company produces a wide range of snuff and pipe tobaccos as well as cigarettes, which are sold worldwide. Pöschl Tabak remains true to its roots and focuses on tradition and innovation. With a strong focus on sustainability and responsible production, the company is optimistic about the future.
The JBR brand from Pöschl Tabak
Origin and direction
The JBR (Johann B. Roth) brand is one of Pöschl Tabak's younger brands and was developed as a tribute to the long-standing tradition of snuff production. JBR stands for high-quality snuff products that impress with their unique aromas and the use of selected tobacco blends.

Products and special features

JBR offers a range of snuff tobaccos that are characterized by their intense and varied aromas. The most popular varieties include:

- JBR Green: A refreshing snuff with a hint of Menthol and eucalyptus.
- JBR Red: A blend with a strong, spicy aroma and a pleasant pungency.
- JBR Blue: Known for its mild yet aromatic profile that appeals to a broad target group.

Target group and positioning

The JBR brand is aimed at snuff enthusiasts who value quality and taste. It combines traditional production methods with modern flavors, appealing to both long-time users and new customers. JBR stands for a modern and dynamic brand image that combines the tradition and the future of snuff culture.
Conclusion

Pöschl Tabak and its JBR brand are closely linked to the tradition and history of the German tobacco industry. With a clear focus on quality, innovation and customer satisfaction, Pöschl Tabak continues its success story and offers products that delight both the experienced snuff connoisseur and the curious novice.