VELO Snus in a fresh design - rebranding 2024!

One of the most significant changes in the world of VELO is about to take place from January 2024! VELO will be undergoing a major rebranding globally , which will bring not only a fresh design but also new product names. Find out more about the reasons, the new design and the improved products here.

Why the rebranding?

The innovative and fast-moving tobacco industry requires keeping up with consumer needs. The rebranding of VELO Snus is a strategic decision aimed at not only presenting a new and more appealing look, but also improving the products themselves and adapting to changing taste preferences. The new names such as Icy Berries, Mighty Peppermint, Spiffy Spearmint and Crispy Peppermint highlight the new refreshing and powerful nature of the products .

The new design

The revised design of VELO Snus reflects the bold energy and refreshing taste of the products. The packaging is made more modern, eye-catching and appealing to attract consumers' attention. Clean lines, vibrant colors and innovative design underline the quality and exclusivity of VELO Snus.

The new products

The rebranding brings not only visual changes, but also exciting product improvements. For example, Icy Berries will feature a more intense berry blend, while Mighty Peppermint combines the classic peppermint flavor with added spice and freshness . Customers can look forward to a more intense and satisfying taste experience as we will continuously add new products to our range.

Changed product names:

1. VELO Freeze → VELO Mighty Peppermint
2. VELO Ice Cool → VELO Crispy Peppermint
3. VELO Berry Frost → VELO Icy Berries
4. VELO Polar Mint / Easy Mint → VELO Spiffy Spearmint
5. VELO Tropic Breeze → VELO Breezy Mango
6. VELO Royal Purple → VELO Groovy Grape
7. VELO Cool Storm → VELO Peppermint Storm
8. VELO Mint → VELO Witty Spearmint
9. VELO Fresh Jalapeno → VELO Lime Flame
10. VELO Ruby Berry → VELO Blushy Berry
11. VELO Liquorice → VELO Lofty Liquorice
12. VELO Elderflower Spritz → VELO Zesty Elderflower
13. VELO Caribbean Spirit → VELO Twisted Pineapple
14. VELO Iced Melon Mini → VELO Wintery Watermelon Mini
15. VELO Ice Cool Mini → VELO Crispy Peppermint Mini
16. VELO Frosty Grapefruit → VELO Arctic Grapefruit
17. VELO Eucalyptus → VELO Zingy Eucalyptus


The rebranding of VELO Snus 2024 promises not only a new design, but also a new taste direction. The new names like Zingy Eucalyptus and Lime Flame make us look forward to a more intense and appealing snus experience. Stay tuned for this exciting change and discover the world of VELO Snus in a light!

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