In early 2024, VELO, the nicotine pouch brand of British American Tobacco (BAT), carried out a comprehensive international rebranding. The cans got a new design and many flavours were given new names. If you know a flavour by its old name, this overview helps you find it again.
What changed with the VELO rebranding?
The rebranding mainly affected two things: the look of the cans and the flavour names. Instead of technical names such as "Ice Cool" or "Berry Frost", VELO switched to descriptive names made up of an adjective and a flavour, for example Icy Berries, Mighty Peppermint, Spiffy Spearmint or Crispy Peppermint. The new names are meant to show at a glance which flavour and level of freshness to expect.
The new design
The packaging was modernised: clean lines, bold colours and a consistent look across all flavours. This makes VELO cans quicker to recognise, and the colour gives you a hint about the flavour. The familiar round can stayed. The strength is still printed on the can; we explain how to read the mg figures correctly in the article Nicotine pouch strength explained.
Old and new flavour names at a glance
These name changes were introduced with the 2024 rebranding:
| Old name | New name (2024) |
|---|---|
| VELO Freeze | VELO Mighty Peppermint |
| VELO Ice Cool | VELO Crispy Peppermint |
| VELO Berry Frost | VELO Icy Berries |
| VELO Polar Mint / Easy Mint | VELO Spiffy Spearmint |
| VELO Tropic Breeze | VELO Breezy Mango |
| VELO Royal Purple | VELO Groovy Grape |
| VELO Cool Storm | VELO Peppermint Storm |
| VELO Mint | VELO Witty Spearmint |
| VELO Fresh Jalapeno | VELO Lime Flame |
| VELO Ruby Berry | VELO Blushy Berry |
| VELO Liquorice | VELO Lofty Liquorice |
| VELO Elderflower Spritz | VELO Zesty Elderflower |
| VELO Caribbean Spirit | VELO Twisted Pineapple |
| VELO Iced Melon Mini | VELO Wintery Watermelon Mini |
| VELO Ice Cool Mini | VELO Crispy Peppermint Mini |
| VELO Frosty Grapefruit | VELO Arctic Grapefruit |
| VELO Eucalyptus | VELO Zingy Eucalyptus |
Which flavours are available at Snustrend today?
The VELO range has developed further since the rebranding. Some of the 2024 names can be found directly in the shop, while other flavours are now available under different names or in new formats. Some flavours from the list are no longer sold in Switzerland.
We currently stock these flavours from the renaming:
- VELO Crispy Peppermint (formerly Ice Cool)
- VELO Icy Berries (Swiss Edition) (formerly Berry Frost)
- VELO Wintery Watermelon Mini (formerly Iced Melon Mini)
- VELO Zesty Elderflower Strong Slim (formerly Elderflower Spritz)
- VELO Arctic Grapefruit Strong Slim (formerly Frosty Grapefruit)
The range also includes flavours such as VELO Freezing Peppermint, VELO Ruby Berry, VELO Tropical Mango or VELO Purple Grape. If you are looking for your former favourite, it is best to compare flavour and strength on the product page. Our VELO flavour overview covers all flavours.
Tips for switching to the new names
- Look at the flavour: the second part of the name (Peppermint, Spearmint, Berries, Grapefruit) tells you the flavour.
- Compare the strength: check the mg per pouch and the format (Mini or Slim). Even with the same flavour, the strength can differ between variants.
- Start carefully: if you try a new flavour or a higher level, start with a low strength. More in the article Snus dosage and strength in mg.
You can find more about the brand, formats and strengths in the VELO snus guide. Our ZYN vs. VELO comparison shows how VELO stacks up against its biggest rival.
Conclusion
With the 2024 rebranding, VELO modernised its design and names. The table above helps you match old flavours to the new names. As the range has changed further since then, it is worth checking the current products in the shop.
Discover now: The full VELO range at Snustrend
Note: nicotine products are for adults aged 18 and over only. Nicotine is addictive.
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Fruity VELO varieties at a glance
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