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A major change is coming to the world of VELO from January 2024! VELO will be undergoing a comprehensive global rebranding that will not only offer you a fresh design, but also new product names. Here you can find out more about the reasons, the new design and the improved products.

Why the rebranding?
The innovative and fast-moving tobacco industry demands that we keep pace with your needs. The rebranding of VELO Snus is a strategic decision aimed at not only presenting you with a new and more appealing look, but also improving the products themselves and adapting them to your changing taste preferences. The new names such as Icy Berries, Mighty Peppermint, Spiffy Spearmint and Crispy Peppermint emphasize the refreshing and powerful nature of the products.

The new design
The revised design of VELO Snus reflects the bold energy and refreshing taste of the products. The packaging is designed to be more modern, eye-catching and appealing to attract your attention. Clean lines, vibrant colors and an innovative design underline the quality and exclusivity of VELO Snus .

The new products
The rebranding not only brings visual changes, but also exciting improvements to the products. Icy Berries will offer you a more intense berry blend, while Mighty Peppermint combines the classic peppermint flavor with added spice and freshness. You can look forward to a more intense and satisfying taste experience as we continue to add new products to our range.


Changed product names:

1. VELO Freeze → VELO Mighty Peppermint
2. VELO Ice Cool → VELO Crispy Peppermint
3. VELO Berry Frost → VELO Icy Berries
4. VELO Polar Mint / Easy Mint → VELO Spiffy Spearmint
5. VELO Tropic Breeze → VELO Breezy Mango
6. VELO Royal Purple → VELO Groovy Grape
7. VELO Cool Storm → VELO Peppermint Storm
8. VELO Mint → VELO Witty Spearmint
9. VELO Fresh Jalapeno → VELO Lime Flame
10. VELO Ruby Berry → VELO Blushy Berry
11. VELO Liquorice → VELO Lofty Liquorice
12. VELO Elderflower Spritz → VELO Zesty Elderflower
13. VELO Caribbean Spirit → VELO Twisted Pineapple
14. VELO Iced Melon Mini → VELO Wintery Watermelon Mini
15. VELO Ice Cool Mini → VELO Crispy Peppermint Mini
16. VELO Frosty Grapefruit → VELO Arctic Grapefruit
17. VELO Eucalyptus → VELO Zingy Eucalyptus

Conclusion

The rebranding of VELO Snus 2024 promises not only a new design, but also a new flavor direction. The new names such as Zingy Eucalyptus and Lime Flame make us look forward to a more intense and appealing snus experience. Stay tuned for this exciting change and discover the world of VELO Snus in a new light!