Snus Brands Compared: Strength & Flavours (Switzerland)

Updated: 5 November 2026 · Snustrend editorial team · Reading time approx. 5 minutes

In short: for beginners, mild brands such as VELO Mini and ZYN (up to 8 mg per pouch) are the right fit. Pablo Gold (17 mg) and Pablo Exclusive (about 30 mg) offer medium to strong. The strongest are Siberia, Cuba Black, Kurwa Max (up to 43 mg) and Iceberg (about 40 mg). Sold only to people aged 18 and over.

Which snus brand is right for you?

Brands differ mainly in nicotine strength. The table shows the main brands at Snustrend.

Brand	Type	Strength per pouch (approx.)	Suited for
VELO	Nicotine pouch	0 mg (Zero), from approx. 4 mg (Mini) up to strong (Max/Ultra)	Beginners to advanced
ZYN	Nicotine pouch	mild to normal	Beginners
Pablo	Nicotine pouch	Silver approx. 10 mg, Gold 17 mg, Exclusive approx. 30 mg	Advanced
Siberia	Tobacco snus	approx. 19 to 43 mg depending on format	Experienced
Cuba Black	Nicotine pouch	43 mg	Experienced
Kurwa Max	Nicotine pouch	43 mg	Experienced
Iceberg	Nicotine pouch	approx. 40 mg	Experienced

Which brand for beginners?

Start with VELO Mini or ZYN. Both have up to 8 mg per pouch and are made for getting started. More in Best snus for beginners and ZYN vs. VELO.

Which brand for more strength?

Pablo Gold at 17 mg is a good middle step. For more, pick Pablo Exclusive (about 30 mg). The strongest pouches (40 to 43 mg) are Cuba Black, Kurwa Max and Iceberg. The ranking is in The strongest nicotine pouches 2026.

What is the difference between tobacco snus and nicotine pouches?

Siberia is classic tobacco snus. VELO, ZYN, Pablo, Cuba, Kurwa and Iceberg are tobacco-free nicotine pouches. Use is the same. See the comparison of snus, nicotine pouches and vape.

How much does snus cost by brand?

A tin costs about CHF 5 to 7. From 10, 30, 60 and 120 tins the price drops by 3, 5, 10 and 12 %. Details: How much does snus cost?. All brands: Buy snus.