The range of snus and nicotine pouches has grown strongly in recent years. Alongside classic Swedish tobacco snus, there are now numerous tobacco-free nicotine pouches (All White) in all kinds of flavours and strengths. To help you keep track, we present six popular varieties from our range here – from fruity to classic, from strong to extra strong.
Snus or nicotine pouch: what is the difference?
In everyday language, anything placed under the lip is called “snus”. Strictly speaking, there are two groups:
- Tobacco snus: contains tobacco and traditionally comes from Sweden, for example Siberia Red. In Switzerland, snus has been legally available since 2019.
- Nicotine pouches (All White): contain no tobacco, but nicotine, plant fibres and flavourings, for example Iceberg, Cuba or VELO.
For both, the rule in Switzerland is: sale only to people aged 18 and over. We explain how the different pouch sizes differ in Snus formats: Mini, Slim and Large.
1. Iceberg Grape, Emerald and Grape Gum
Iceberg is a Polish brand with one of the largest flavour selections among nicotine pouches. We currently stock three varieties: Iceberg Grape with sweet, juicy grape, Iceberg Emerald with green apple and lime, and Iceberg Grape Gum, a combination of grape and chewing gum.
All three are tobacco-free, come in Slim format and contain 40 mg of nicotine per pouch. That puts them among the extra-strong variants, intended exclusively for experienced users. Read more about the brand in Iceberg snus: varieties and strengths; all varieties are in the Iceberg collection.
2. Edel Onyx
Edel is a Swiss brand that combines Swedish production know-how with Swiss raw materials. The brand offers Slim, Mini and large pack formats as well as seasonal varieties. Edel Onyx is one of the brand’s well-known varieties. If it is currently out of stock, you will find other varieties in the Edel collection.
3. Cuba Black Cherry
Cuba Black Cherry features juicy, sweet cherry with an intense fruity aroma. The Black line is Cuba’s strongest series: 43 mg of nicotine per pouch (66 mg/g). The tobacco-free Slim pouches sit comfortably under the lip and release their flavour for a long time. Cuba is made in Poland. This strength is not suitable for beginners. You will find more varieties in the Cuba collection.
4. Siberia Red White Dry Slim
Siberia from Sweden is one of the strongest commercially available snus lines. Siberia Red White Dry Slim is a classic tobacco snus in slim format with 43 mg/g, which is around 28 mg of nicotine per pouch. “White Dry” means the portions are drier than conventional portion snus. This variety is intended exclusively for experienced users.
5. Siberia All-White Slim Portion
If you like the Siberia name but are looking for a tobacco-free pouch, Siberia All-White Slim Portion is an alternative. This nicotine pouch contains 33 mg/g, which is around 24.75 mg per pouch (“strong” level). All Siberia varieties are in the Siberia collection.
6. VELO Icy Berries (Swiss Edition)
VELO is one of the best-selling nicotine pouch brands worldwide and known for a very wide range of flavours. VELO Icy Berries (Swiss Edition) impresses with aromatic forest berries in a tobacco-free All White pouch. The variety is also available as a Mini version. Our ZYN vs. VELO comparison shows how VELO stacks up against ZYN; more varieties are in the VELO collection.
The six varieties compared
| Variety | Type | Flavour | Nicotine |
|---|---|---|---|
| Iceberg Grape / Emerald / Grape Gum | tobacco-free, Slim | grape / apple-lime / grape-chewing gum | 40 mg per pouch |
| Edel Onyx | nicotine pouch | see product page | see product page |
| Cuba Black Cherry | tobacco-free, Slim | cherry | 43 mg per pouch (66 mg/g) |
| Siberia Red White Dry Slim | tobacco snus, Slim | classic | 43 mg/g, approx. 28 mg per pouch |
| Siberia All-White Slim | tobacco-free, Slim | classic | 33 mg/g, approx. 24.75 mg per pouch |
| VELO Icy Berries (Swiss Edition) | tobacco-free, All White | forest berries | see product page |
Which strength suits you?
Many of the varieties presented here are strong to extra strong. These strengths are intended only for experienced users. Never start with the strongest variety; base your choice on your current consumption. Our guide Snus dosage: which strength suits me? helps you find your way. A ranking by mg per pouch can be found in The strongest nicotine pouches in Switzerland. If you do not smoke or use nicotine, do not start.
If you feel unwell, dizzy or nauseous, remove the pouch immediately. In an emergency, call Tox Info Suisse on 145 and the ambulance service on 144.
Frequently asked questions
Is snus legal in Switzerland?
Yes. Snus has been legally available in Switzerland since 2019. Snus and nicotine pouches may only be sold to people aged 18 and over, including online.
What does “All White” mean?
All White refers to white, tobacco-free nicotine pouches. They contain nicotine, plant fibres and flavourings, but no tobacco.
What do mg per pouch and mg/g mean?
The figure mg/g describes the nicotine content per gram of contents, mg per pouch the content of a single portion. To compare different formats, mg per pouch is more meaningful.
Note: Nicotine products are for adults aged 18 and over only. Nicotine is addictive. Smoke-free products are not risk-free either.
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